About UMarkett

Why we built UMarkett

We're builders. We've spent years shipping software and then running into the same wall: getting the people we built it for to find out it exists. We tried the channels everyone recommends, and we got it wrong more often than we got it right. We spread too little budget over too many places, gave up on good channels before they had a chance, and kept paying for ones that never fit.

The usual advice didn't fix it. Generic playbooks skip the details that decide what works for your business: your margins, what a customer is worth to you, who you need to reach, and how much time you can put into growth. AI tools sound confident, but they repeat the same broad advice without anything concrete underneath it.

So we built UMarkett to answer the question we kept getting wrong: which channels are actually worth our time, and which should we ignore?

What UMarkett does

UMarkett turns your answers into a short list of marketing channels worth your attention, including ones you had never considered. It then stays with you while you run them.

• A ranked shortlist: channels grouped by how well they fit your situation
• Channels you'd have missed: options you didn't know existed or never thought would work
• The reasoning: why each channel made the list, and the trade-offs to watch
• A clear first move: where to start and what to test next
• Performance tracking: add your channels, update a few numbers each week, and compare them side by side

The recommendations don't come from an AI. They come from a framework we built by hand through months of research into how each channel actually behaves, scored against your numbers and your situation. The method is explicit and consistent, so you can see exactly why a channel ranked where it did.

Channels don't hold still. Costs, audiences, and competition shift, so one that worked last quarter can stop working this one. Campaign tracking works for a short test and for channels you run every month, keeping the numbers in one place so you can see when to push a channel harder and when to stop paying for it.

Who it's for

Founders, small business owners, and marketing teams who need to decide where to put a limited budget, and who want a straight answer instead of another framework to learn.

What we believe

Good marketing starts with understanding your own business and being honest about which channels fit it. That judgement shouldn't be reserved for companies that can afford a consultant.