Practical guides on how to test marketing channels, avoid execution mistakes, and make decisions based on real data.
Structure experiments that give you a definitive answer instead of a pile of sunk costs.
StrategyHow to ensure you don't prematurely kill a great channel because of bad execution or a weak offer.
EconomicsCalculate a maximum CAC from lifetime gross profit, then use it to decide which channels are viable and worth scaling.
StrategyIdentify what stage your audience is at, which channels fit each stage, what messaging to use, and how it affects your acquisition economics.
UMarkett applies these ideas to your business and recommends the channels most likely to fit.
Practical writing on choosing and testing marketing channels, plus updates when we ship something new.
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